Clearly understanding your customers, supporters or members and being able to meet their expectations and needs is a great place to start in producing more revenue and profit.
Insight gives you a clear picture of your target audience. The understanding of who you want to reach allows you to tailor your message and the optimum communication channel for the people who are most likely to respond to your message and offer.
Recognizing the similarities and differences of the buyers of your products and services can include:
- demographic descriptions like age, income, marital status…
- geographic features including neighborhoods, driving distance, home builder community…
- psychographic selections by lifestyle, personality propensity, social class…
- behavioral choices containing purchase history, spending habits, previous responses…
Use these and others to stimulate your thinking about possible ways to think about your customers and potential clients.
Knowing your buyers better and describing your most likely future customers can help you create more relevant messages and advertising, present offers for other products or services that are pertinent to them or consider complementary additional product or service offerings to help you maximize the customer relationship that you have cultivated and earned. This insight is valuable for online, digital and off-line channels.
Use your data to leverage your growth and success.