Target Your Message to Stimulate Action

Marketing to your existing customers is a great way to improve your bottom line in business. You know these people will buy from you, so you just need to turn them into repeat customers.

Use your lists of current and past customers to remind them of your products and services, let them know what is new, send them coupons and inventory updates.

Many studies have shown that retaining your current customers offers significant savings over the cost of acquiring new customers.

Reminding them of what you offer every quarter or year can be a great strategy to keep your relationship going and give them opportunities to buy from you again.

Customer referral programs are another way to keep in touch you could offer gifts, discounts or other incentives for your customers to introduce new customers to your business.